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Choices for Better Journeys Campaign Wraps Up

Published: Monday, April 1, 2019


Thousands of people have shared their views on the future of travel in the Greater Cambridge area in a record breaking engagement.

More than 5,000 people responded to the Choices for Better Journeys survey, which closed at midnight on 31 March.

The campaign asked people living across the Greater Cambridge area what they want to see from better public transport – including how best to raise £20m a year to fund it - and what congestion-busting methods they would want in place to help deliver faster, more frequent buses.

GCP officers spoke to hundreds of people at more than 30 events since the launch of the campaign on 26 February, including at workplaces, colleges, Park and Ride sites, train stations and Cambridge United’s Abbey Stadium. Events were held all across the travel area, from King’s Lynn and Peterborough to Royston, Ely, St Ives, and Cambridge city centre.

Photo of GCP staff with Cambridge United mascot

GCP staff at Cambridge United

The survey results will now be analysed before being presented to the GCP Board in June.

Rachel Stopard, Chief Executive of the Greater Cambridge Partnership, said:

“We’re pleased that so many people have taken the time to respond to the campaign and give us their views on what they want future travel to be like in the region.

“This is a real opportunity to improve the Greater Cambridge area and provide a competitive alternative to the car through much-improved public transport, along with more cycling and walking routes that will help people get around far more easily and provide wider benefits too.

“Our team will now analyse all of these responses and present the findings to the Board so they can take a decision on next steps.”

Proposals included:

  • transforming public transport in our region to offer a better alternative to the car.
  • different ideas for tackling congestion, improving air quality and freeing-up road space for quicker public transport – including a pollution charge, parking levies, road charging, or limiting access.
  • funding for a better future public transport system.

Reduced congestion would allow faster, more frequent and reliable journeys on public transport while also helping to improve air quality– with a report released last month revealing that 106 deaths every year in Greater Cambridge are attributed to poor air quality.