Published: Tuesday, January 9, 2018
This is the design residents have chosen to become the logo for the Greenways network – one of the most ambitious cycling initiatives in Cambridgeshire to date.
Luke Nash’s logo will be displayed on all Cambridge Greenways branding and signs across the Greater Cambridge area as a way-finding tool for the cyclists using the network.
As well as boosting Luke’s CV and university application, he has also won a fitness tracker courtesy of competition sponsors Travel4Cambridgeshire. The five runners-up have been awarded vouchers.
Luke says ‘It feels amazing to win the Cambridge Greenways competition it’s been a really great learning experience and will be brilliant for my CV’.
53 Cambridge Regional College students took part in the competition and worked with the Greater Cambridge Partnership to create a logo.
Judges made up of councillors, project managers and journalists whittled hundreds of ideas down to just six that were put to the public vote over the festive period.
1,559 of votes were cast which ultimately crowned Luke’s design the people’s choice, which will comprise the main branding for the community steered Greenways projects. The first 12 routes are currently being worked on, with more to come in the second phase.
The logo cleverly links the themes of nature and travel with leaf shapes creating a path which appears to flow in the negative space. It’s an instantly recognisable symbol that will translate well when printed on a range of media.
This ties perfectly into the themes of the Cambridge Greenways which will comprise of attractive walking, cycling and equestrian routes segregated from traffic that will connect the surrounding villages to Cambridge.
The Greenways aim to increase levels of cycling and walking, reduce congestion and help to improve the health of the Greater Cambridge population.
Cllr Francis Burkitt, Chair of the Greater Cambridge Partnership and one of the judges, said: “I congratulate Luke Nash on being picked as the winner in the resident poll. I enjoyed seeing the great work that was undertaken by all the students, and I’m really pleased that so many votes have been cast, crowning a worthy winning design. The Greenways brand name is already strong, and it’s important to enhance this with a popular logo, to help spread awareness and hence usage.
It’s been really valuable allowing young people to influence the future of the Greenways. Sustainable travel is a great way for young people to gain independence and many students will be using these routes to access education and visit friends. It’s therefore a great thing to involve them at this key stage.”