Published: Thursday, July 6, 2017
The Greater Cambridge Partnership, formerly the Greater Cambridge City Deal, has today launched its new look website.
The new site comes as part of a wider refresh for the partnership, as leaders have reflected on the evolving role of the local academic-business-council partnership.
The partnership, with its vision of ‘working together to grow and share prosperity and quality of life now and in the future’, will remain a vocal supporter for investment and change which leads to sustainable economic growth in the Greater Cambridge area.
The partnership’s new website can be found at www.greatercambridge.org.uk
The website, developed following close consultation with officers, members and the public, offers a fresh, modern and engaging look and feel and, following launch of the basic platform, will continue to be developed in partnership with staff and the community to provide a high-quality and comprehensive channel for information and engagement.
The partnership’s head of communications, Beth Durham, said a new and better website was the number one priority across all groups as a result of feedback and consultation last year.
“Last year, we reviewed on-going issues with the existing microsite, spoke to local residents, community leaders and councillors, and carried out surveys – the old site was not particularly engaging or user-friendly and was causing increasing frustration.
“I’m really pleased to say we have been able to work with our suppliers to address the majority of needs raised, although more work and consultation will be needed to further develop and refine what we have and, also, to consider additional and more complex functionality.
“We hope people will see an immediate improvement but also understand that we can make it better with their help and feedback going forward.”
The new website features improved navigation and presentation of on-going projects, a prominent consultation area and e-newsletter sign-up.
Future development includes improving further accessibility, a location finder for projects, a searchable documents library and improved online consultation software.
Cllr Francis Burkitt, South Cambridgeshire District Council Portfolio holder for the Greater Cambridge Partnership said: “Our old web-site was good and packed with information, but it wasn’t the easiest to navigate and you sometimes had to know what you were looking for. Our new web site is brilliant, and is yet another part of our strategy to have an open, transparent, communicative and informative two-way relationship with all residents of the City and District.
“It’s modern-looking, updated and easy-to-navigate. I’m full of praise for everyone who has spear-headed its development, and hope that all residents will benefit from it”.
The partnership’s social media handles for Twitter and Facebook have now changed to @GreaterCambs and “Greater Cambridge Partnership” respectively.