Published: Monday, November 27, 2017
Students are competing to create a logo that will be used on signs and branding for the 12 Cambridge Greenways schemes – with residents picking the winner.
The Greater Cambridge Partnership, which is funding the Greenways projects, has teamed up with the Cambridge Regional College for the logo design competition.
More than 50 design students are working to create their vision of the logo and branding for the Greenways projects – which aim to provide high quality walking, cycling and equestrian route connecting Cambridge to surround villages.
The students will pitch their creations to judges including Greater Cambridge Partnership Executive Board members and a representative from the Cambridge Independent.
The judges will shortlist six designs which will be put to a public vote in December with the winning design used on all future branding for the Greenways project.
Cllr Francis Burkitt, Chair of the Partnership’s Executive Board, said: “It has been great working with local communities over recent weeks to gather consensus and ideas about what people want from their Greenway.
“Residents have really taken an ownership of their area and we wanted to extend this to our branding. Being able to involve young people, who we hope this project will benefit greatly in the future, is an important and added benefit of this process.”
Officers from the Partnership recently visited CRC to give them a brief for the project before they began the creative process. Further updates and information about the voting process will be announced soon.
Abner Fraser, Head of the Visual Communications department at Cambridge Regional College, said: “This is an amazing opportunity for our students to gain invaluable experience working with a client on a truly exciting project.
“The students are very motivated by the prospect of having their work displayed across South Cambridgeshire and this will give them great prospects going forward in their careers.”
Cllr Burkitt and Cllr Lewis Herbert, along with GCP officers, also attended a positive meeting organised by the Federation of Cambridge Residents’ Associations at Wolfson College to discuss the Cambridge Greenways last week.
Cllr Burkitt said: “This was a very useful seminar, and I am grateful to FeCRA for organising it. There has been widespread public endorsement of the Greenways, so much so that residents are coming forward with suggestions for additional routes.
“But first we’ve got to get the initial 12 routes underway and we are working hard with residents and local communities to understand what they want from these projects.
The Cambridge Greenways will be attractive walking, cycling and equestrian routes segregated from traffic that will connect Cambridge to surrounding villages.
The Greenways aim to increase levels of cycling and walking, reduce congestion and help to improve the health of the Greater Cambridge population.
The Greenways will connect Cambridge city to the following 12 surrounding villages:
For more information about the schemes, including dates for upcoming public workshops, visit the Cambridge Greenways page.